Tuesday, January 22, 2008

Tech. Stuff and Design

What Derek has done with our website is truly amazing. While I don’t try to understand all of the technical details, I can tell you that our site is compatible with just about every single type of browser / computer. Our biggest complaint from a year ago was that we were not Macintosh compatible. This was a grave mistake on our part, but was due to the platform setup by CSTV.

Compatibility is not the only area in which Derek’s setup has allowed us to grow. The ability to edit the different parts of the website was essential to HLN’s vision. Everyday, usually multiple times, I enter the administrative portion of the site to alter its content. This assures the HLN viewership of fresh content and something new nearly everyday.

Also, the way he created the different aspects of the site as widgets allows for a lot of possibilities as the product evolves. We plan on taking these items outside of HLN and place them on other sites that will help drive more interested viewers to HLN. A Facebook widget is one of many potential areas where fans of HLN can expect to see content in the near future.

Another area of the website that I saw as vital to setting apart HLN was the design. After looking at several different sports-based streaming offerings, I came to the conclusion that we would have to go outside of the box to develop our design.

This is an area that Mediasauce helped greatly. Ben Long, the company’s senior graphic designer, came to the rescue here with his unique style. While I don’t know many details about Ben’s artwork, I can tell you one thing, it’s awesome!

So, with a description of the design, its concept and inspiration, is Ben…


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